To help quality solutions and the technical experts who design them to get the attention and respect they deserve:

1. The need for technical solutions is growing.

More companies have projects that span multiple industries, and the technology created to meet one industry’s needs often does not align with the technology developed for other industries.

2. It's difficult to present innovative and/or complex solutions.

The pace of technology evolution continues to accelerate. Technical problems and solutions can be extremely complicated. The more innovative a solution, the harder it can be to explain, and the less proof exists that it will work.

3. Technical experts are increasingly necessary to the sales process.

Technical experts who are good listeners and storytellers are better able to present complex solutions clearly, answer tough questions, and convince stakeholders to invest in and implement innovative solutions.